← ALL CAMPAIGNSVORTEX ACTIVEWEAR · TIKTOK SPARK
Scaling TikTok Spark Ads to $4.2M Attributed GMV via 0:03s Split-Screen Hook Testing
3-SEC HOOK RATE
48.2%
PAID EFFICIENCY
4.1x ROAS
ORGANIC REACH
19.4M Views
ATTRIBUTED OUTCOME
$4.2M GMV
WINNING 0:03S HOOK OPENER (48.2% THUMB-STOP RATE)
"Stop buying compression shorts that roll down at mile 3—here is the 200-squat stress test."
01. The Creative Fatigue Challenge
Vortex Activewear suffered from severe creative fatigue on Meta and TikTok. Studio-shot brand commercials averaged a 19.4% 3-second thumb-stop rate and a rising $68 CPA.
02. 72-Hour Pod Execution & Hook Matrix
Our Growth Pod cast 6 marathon and CrossFit creators, scripting 36 vertical cuts with 108 modular 0:03s hook openers (Side-by-Side Stress Test, Green-Screen Comment Reply, and Mile-10 Voiceover).
03. Verified Commercial Outcome
3-second hook retention surged from 19.4% to 48.2%, unlocking $4.2M in attributed TikTok Spark and Meta Advantage+ GMV at a verified 4.1x blended ROAS.
POD CREDITS & TELEMETRY
Lead Director: Maya Lin · Senior Creative Director
Vertical Cuts Shipped: 36 Mastered 9:16 Exports (108 Hook Stems)
Hook Lift: 19.4% → 48.2% (0:03s Gate)
Book Audit for Your Brand →